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Elton Mobility needed to improve its market position, increase the number of app downloads, and prepare for expansion in the Nordic region. Elton entered a partnership with us on both strategic and operational levels in marketing the charging app. As per Elton's request, it was decided that one of our consultants would work closely with the team on a regular basis, allowing full integration and growth in line with the company's development. This provided us with the opportunity to collaborate closely with the talented Elton team and get to know the company better. This collaboration was supported by our hybrid model, which you can read more about later in this case study.
We joined Elton during an intense period of rapid scaling. The focus was on developing the app, improving core features, and preparing for scaling in the Nordic region. With increased confidence in the app's functionality, they now wanted to increase their focus on advertising just before their most important period of the year - the summer of 2022.
As the newest addition to the Elton team, we conducted an audit of all accounts and campaign processes to gain insights and identify potential areas for improvement. Based on the findings of the audit, we updated the digital setup by including a focus on context and implementing a full-funnel strategy to follow potential users throughout their customer journey. To support the new digital setup, a more complex media plan was developed for efficient budget allocation.
Through insights and in-depth analysis, we transformed Elton's digital presence. The results of the summer campaign in June 2022 showed that Elton Mobility achieved impressive improvements in key metrics just one year after its launch:
Our efforts in strategic campaign design, audience identification, and cost optimization led to a significant increase in campaign effectiveness, generating increased interest in Elton Mobility's charging app.
At the beginning of a new year, Elton became an independent company with strong backers, which led to a shift in focus of their marketing efforts. Now, the focus was on building awareness about Elton without previous associations with VG and laying the foundation for growth towards business goals.
We played a crucial role in helping Elton Mobility establish itself as an independent brand. Through workshops and strategic discussions with the Elton team, we contributed in shaping the brand personality, vision, and mission, as well as clarifying their user journey. This work contributed to creating a cohesive identity and clear communication guidelines, which were also shared with other partners to maintain consistency in all communications.
By establishing goal hierarchies and working closely with various partners, Elton Mobility developed a robust strategy to build awareness and support growth. We developed a comprehensive marketing plan and budget for 2023, providing Elton Mobility with the necessary framework to support their brand goals.
Elton's charging network is growing and currently has unique coverage in the Nordic region. We have been involved in their growth by providing targeted advertising and insights-based approaches, effectively launching new partners and features. Customized communication for each market ensured a targeted approach that resonated with different target audiences.
Throughout the three phases, we delivered the following for Elton Mobility:
Our hybrid model enabled close collaboration with the Elton Mobility team over time. This allowed for a deeper understanding of their needs, which was crucial in providing targeted and valuable advice throughout the journey. The results demonstrate our ability to drive positive change and facilitate success for our clients. The hybrid model also allows for seamless transition of resources once we exit.
To learn more about how we can assist you with growth or to hear more about our hybrid model,
contact our Client Director, Erik Holand
